Collection of images of the redesigned
      treasure island book including cover and inside views.

Strategic Internal Communication

Role

  • Internal Communication Analyst

Project Type

  • Strategic Internal Communication

Tools Used

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • PowerPoint

Team

  • Solo Project – Led all strategic communication efforts

Duration

  • 2019 – 2022

Effective internal communication is essential for building clarity, transparency, and trust while aligning teams with business goals. In a multinational organization, I integrated messaging strategies, change management, corporate events, and engagement initiatives to foster meaningful connections among teams. From developing structured communication plans to guiding organizational transformations and designing impactful events, my approach ensured that messages resonated deeply, strengthened corporate culture, and directly supported business objectives.

In this project, I focused on internal communication, strategically integrating messages that promote clarity and transparency at all levels of the organization. I worked closely with change management methodology, creating an environment that connected employees to business goals more effectively. My work included the development of engagement strategies, corporate events, and cultural transformation initiatives, always aligning communication with the company’s strategic vision.

Strategic Internal Communication: I was responsible for creating internal communication that not only informed but also inspired. Clarity, transparency, and connection were the pillars that guided the process, positively impacting team interaction and alignment with business goals.

Engagement Strategies & Corporate Events: I developed events and engagement initiatives that went beyond aesthetics, directly linking strategic communication to business objectives. Believing that design and experience play a crucial role in communication, I created moments that not only engaged but also aligned all employees with the organization’s vision and mission.

Pandemic Response & Employee Well-Being: During the pandemic, my role in internal communication became even more critical as I navigated the challenges of ensuring health and safety within the factory. I led initiatives that communicated health guidelines, safety recommendations, and the adaptation of facilities to meet WHO standards. By providing clear, consistent, and empathetic messaging, I supported the implementation of measures to safeguard employees' well-being and promote awareness around health practices and containment protocols.

Inside view of the redesigned treasure island book. Inside view of the redesigned treasure island book. Inside view of the redesigned treasure island book.

You May Like

Let’s connect and create something great together!

I'm currently exploring new opportunities and always open to discussing design, strategy, or innovative solutions.

Feel free to reach out!

johnnascj@gmail.com

Johnnas Farias © 2025