Research & Discovery
The design process began with:
• Market analysis of furniture e-commerce platforms
• Identifying user pain points such as visualization uncertainty, complicated checkouts, and lack of product context
• Creation of personas to represent primary shoppers (homeowners, interior design enthusiasts, new movers)
• Journey mapping to streamline the decision-making and purchasing process

UX & UI Design
• Wireframes structured the overall layout and ensured logical flow
• UI was designed with a clean, elegant aesthetic and user-friendly interface
• Design system built in Figma to ensure visual consistency across 70+ screens
• Emphasis on accessibility, readability, and mobile-first design

Prototyping & Testing
• Developed a high-fidelity interactive prototype with full shopping flows, search/filter, product pages, AR integration, and checkout
• Integrated AR interactions for real-time furniture visualization in the user's space
• Usability testing revealed improvement points in product browsing and onboarding
• Iterated on navigation patterns, visual hierarchy, and microinteractions

Handoff & Documentation
• Final files included component specs, spacing guides, color/tipography tokens, and developer-ready documentation
• All assets structured for smooth design-to-development transition

Key Features
• Augmented Reality (AR): Place furniture virtually in your space
• 3D Product Viewer: Rotate, zoom, and inspect models before purchase
• Seamless Shopping Flow: From discovery to checkout in a fluid, intuitive experience
• Wishlists & Personalized Recommendations: Save and compare your favorite items with ease, while discovering new products tailored to your style and browsing behavior.